Recess | Product Advertisement

This project is a sleek, visually-driven spec vertical ad created for Recess, the modern lifestyle brand known for its calming, adaptogen-infused beverages. Designed specifically for Instagram, this short ad captures the essence of Recess in a way that’s both aspirational and effortlessly relatable—think the polished, minimalist vibe of an iPhone commercial, but for food and beverage.

The ad focuses on the sensory experience of Recess, showcasing the product in a series of stunning, close-up visuals: the crisp crack of opening a can, the slow pour of the sparkling beverage, and the refreshing condensation on the can’s surface. Set against a backdrop of serene, everyday moments—a sunlit kitchen, a quiet park bench, a cozy workspace—the ad highlights how Recess fits seamlessly into a balanced, mindful lifestyle.

As a spec project, we leaned into clean, modern aesthetics and smooth, dynamic transitions to create a visually captivating piece that feels premium yet approachable. The editing is sharp, the color grading is soft and natural, and the soundtrack is subtle but uplifting, all working together to evoke a sense of calm and sophistication.

This vertical ad is a testament to our ability to create high-impact, platform-optimized content that speaks directly to today’s audience. While not an official collaboration, this spec piece reflects our passion for elevating brands like Recess through thoughtful, visually stunning storytelling. It’s proof that even in 9 seconds, you can create something memorable.